In 2021, when I first conceived the idea of fractional real estate, I had already been working with distressed sales and homeowners for a few years. During that time, I met many families forced to sell at discounted prices to secure the money they needed. I noticed that, primarily, there are only two ways a homeowner in this situation can obtain funds: selling for cash or borrowing additional debt. While borrowing more debt allows homeowners to keep their houses, it poses a problem if they cannot qualify for the loan or require the money faster than the borrowing process permits.
Around this time, I began partnering with homeowners to help them renovate their properties so they could list them on the market without excessive discounts. I wrote:
American residential equity is one of the least liquid, least visible and most risky markets the average American has access to. This is due to the amount of liability a mortgage creates in comparison to income, the length of time a house takes to sell, the inaccuracy of online home values and the complete lack of equity-indexed real estate charts for economists.
Home equity has always been considered a store of value, albeit with limited access. This lack of liquidity and insufficient education about equity led most American homeowners to overlook the fact that equity is, in fact, a form of money—accessible even within the currently illiquid American residential real estate market.
In 2022, I performed extensive research on the programmability of advanced blockchain technology and recognized that the ability to create conditional smart contracts on Chia would enable a real estate marketplace that not only provides liquidity to the homeowner but also frees housing markets from relying on outdated sales data to gauge their health. This is a major improvement, particularly because our most advanced pricing chart, the Case-Shiller Index, was not created until the 2008 housing meltdown and remains a heuristic index at best.
Working in the housing market over the past seven years has felt like a constant trial by fire—either the consuming passion of running a small business or the compelling drive to lead my team through challenges. Over the past three years, I never stopped dreaming of this marketplace and continued refining a plan. It was this year, 2025, that I resolved to build the market at any cost and devote my life to making this dream a reality.
My co-founders have consistently supported me in various ventures, and while they may not have fully grasped the broader implications of a peer-to-peer fractional real estate marketplace at first, we nonetheless invested our time and resources into bootstrapping what we believe can become a truly decentralized platform for anyone to participate in real estate. I am forever grateful to Rok and Brett, and I know that together we will build an incredible company.
At that time, as I was exploring solutions to bring this concept to life, I quickly realized I needed help from a specialized developer who could bring our vision to a functional prototype. I owe much to one skilled developer who took a chance on our startup early in the year and helped lay the groundwork for what would become our proof of concept. We are lucky to have him around.
Throughout this journey, we remained committed to building a premier real estate platform—something akin to a “Robinhood of Real Estate.” Over the ensuing months, we hired advisors and attorneys to review our product, ensuring we stayed compliant with regulatory requirements and that our technology was built to last. We also spent significant energy integrating fiat capabilities into our Web3 environment—an ambitious goal that demanded time, discipline, and a willingness to learn.
I cherish countless memories from this process, particularly the achievements and milestones that propelled our team forward. We have worked diligently to finalize audits and improvements to our fiat integration so we can launch as soon as possible. We are also designing our marketing campaigns and establishing joint ventures with brokers and real estate companies to bolster our business and revenue share as we enter the market.
This marks the beginning of a new chapter for Sols Lot Inc., providing us the opportunity to accelerate our path toward becoming a definitive fractional real estate marketplace—one that grants people worldwide the ability to access American real estate. At the same time, we remain committed to our mission of empowering homeowners across this country with access to their equity, truly enabling them to bank from home.
From the bottom of my heart, thank you to everyone who has supported us so far. We look forward to sharing more details as we move closer to launch and continue on our mission to reshape how the world thinks about real estate and equity.
Sincerely,
Matthew Hintz
Founder, Sols Lot Inc.